Powertherm Contract Services had always been pro-active in communicating its pedigree, capability and values. However the brand itself and their overall identity was clearly showing the wears and tears of time. Eager to build upon the established equity that clearly existed in the marketplace, this was both a project of evolution and revolution.
Following some initial research we discovered that although the current logo was again showing the tests of time, it had value and was a well recognised and respected signifier in the marketplace. Ensuring we didn’t throw the baby out with the bath water, we set about evolving the mark to bring it up to date without losing the characteristics and personality of its origins.
The revolution came in the over-arching brand identity. Seeking to strengthen and reassert its dominance in the sector, we stripped away unnecessary elements, revitalised the tone of voice and identified the core messaging to create a bold, confident and articulate brand presence.